Countdown Te Atatu South Hours & Last Rebrand

If you’ve driven past the Te Atatu Road intersection lately, you might have done a double take. The familiar Countdown sign is gone, replaced by Woolworths – but for a while, this store was one of the last holdouts in New Zealand’s biggest supermarket rebrand.

Opening hours today: 8:00 AM – 9:00 PM ·
Phone number: (09) 836 2582 ·
Conversion date to Woolworths: Late 2024 – Early 2025 ·
Jobs advertised nearby: 109 (as of last 30 days)

Quick snapshot

1Confirmed facts

Store hours are 8 AM – 9 PM daily according to the Wheree directory listing
Phone number (09) 836 2582 is consistent across multiple directories (Apple Maps)
The store has converted from Countdown to Woolworths (Apple Maps)
Free parking is available at the Te Atatu Road location (Parkito World parking directory)

2What’s unclear

Exact date of the rebranding for this specific store is not publicly documented (Open-Closed Auckland directory)
Whether hours will shift in the future remains unknown (Open-Closed Auckland directory)
Liquor trading hours on public holidays may differ (Open-Closed Auckland directory)

3Timeline signal

Most stores rebranded quickly in early 2024, but Te Atatu South stayed as Countdown longer (Auckland Journal report)
Local Reddit threads noted the slow change (Reddit r/auckland)
Apple Maps now lists the store as Woolworths (Apple Maps)

4What’s next

The store continues to operate under Woolworths branding
Shoppers can expect standard Woolworths promotions and loyalty programs
No announced changes to operating model or hours

Six key facts about the store, gathered from directories and local listings, are summarised below.

Fact	Value
Store name	Woolworths Te Atatu South (formerly Countdown)
Opening hours	8:00 AM – 9:00 PM daily
Address	Te Atatu Road, Te Atatu South, Auckland 0610
Phone	(09) 836 2582
Parent company	Woolworths Group (Australia)
Rebrand date	Late 2024 – Early 2025

What are the Countdown Te Atatu South opening times?

Weekday and weekend hours

Monday – Sunday: 8:00 AM – 9:00 PM according to the Wheree directory listing.
Apple Maps, however, lists the store as open 7:00 AM – 10:00 PM daily (Apple Maps). This discrepancy is common during rebranding.
Liquor sales generally follow store hours, but may be restricted on public holidays.

The upshot

Shoppers should treat the 8–9 window as the most conservative estimate. For time-sensitive trips, calling ahead at (09) 836 2582 is the safest bet.

Public holiday hours

Public holiday schedules are not consistently published for this store. The store is likely open on most public holidays but may have reduced hours, as is standard for Woolworths New Zealand (national chain website). It’s wise to check on the day, especially for Christmas, Easter, and Waitangi Day.

Phone number and location

Phone: (09) 836 2582 – confirmed by Apple Maps and multiple directories.
Address: Cnr Edmonton & Te Atatu Roads, Te Atatu South, Auckland 0610.
Free parking is available on-site (Parkito World parking directory).

The pattern: multiple sources agree on the phone and address, but hours vary. The 7–10 window from Apple Maps may reflect the most up‑to‑date operational reality.

What happened to Countdown in New Zealand?

Rebranding to Woolworths

In 2024, the Australian parent company Woolworths Group decided to unify its New Zealand stores under the Woolworths banner, dropping the Countdown brand that had been used for over a decade. The transition began in early 2024 and most stores made the switch within months (Apple Maps location history).

Why Te Atatu South kept the Countdown sign

The Te Atatu South store was reportedly one of the last to change. A Reddit thread from mid‑2024 noted that while nearby Woolworths outlets had already rebranded, this store still bore the old Countdown sign (Reddit r/auckland). The reason is not officially explained, but local speculation points to logistical delays or lease sign‑change permissions.

“It was weird seeing the old Countdown sign hanging on when every other one had changed. I almost missed it.”

— Reddit user, r/auckland, 2024

Timeline of store conversions

2000s–2023: Store operated as Countdown Te Atatu South without changes.
Early 2024: Woolworths NZ announces nationwide rebrand.
Mid 2024: Most stores rebrand quickly; Te Atatu South remains Countdown longer.
Late 2024 / Early 2025: Te Atatu South finally converts to Woolworths, confirmed by local listings (Auckland Journal report).

The implication: the slow conversion made Te Atatu South a minor local landmark for shoppers tracking the rebrand. It also created a window of confusion online, with directory entries still using the old name months after the change.

Who owns most of the supermarkets in New Zealand?

The duopoly: Woolworths NZ and Foodstuffs

New Zealand’s grocery market is dominated by two players. Woolworths NZ (formerly Countdown) and Foodstuffs (owner of Pak’nSave, New World, and Four Square) control approximately 90% of the market, according to the Commerce Commission’s 2022 market study (Commerce Commission NZ regulator report).

Woolworths NZ ownership

Woolworths NZ is wholly owned by Woolworths Group Limited, an Australian publicly‑listed company. The Te Atatu South store falls under this umbrella.

The catch

For shoppers in Te Atatu South, the duopoly means price competition is muted. The nearest alternatives are Pak’nSave Henderson and New World Henderson, both owned by Foodst